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Cake day: 2023年7月4日

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  • There are basically two approaches:

    • Social media agencies that manage company accounts on behalf of their clients and have their employees produce content for them.
    • Agencies that operate their own accounts, which are financed through product placement, e-commerce (mostly dropshipping), or affiliate marketing.

    Typically, these companies pursue both approaches simultaneously.

    What they offer the actual content producers, i.e., the (sometimes even pseudo-self-employed) employees, is the following:

    • A salary or at least project-based remuneration
    • A network of contacts to advertising customers and thus lucrative sources of revenue that are pretty much unattainable for individuals without significant reach (they have sales people to protect those contracts from the people that do the content of course - usually these people are called account managers or something tacky along those lines)
    • A network of contacts to other “influencers” in order to gain subscribers, etc. through strategic cooperation
    • Know-how on how to build up accounts
    • Professional equipment (cameras, dongles, drones, video editing applications and so on) as well as social media marketing tools for reporting, planning, and automation, which are not exactly cheap
    • In some cases, substantial advertising budgets for ads to promote new accounts (performance marketing) and, in the case of campaigns for external clients, “seals of approval” from meta and other Plattforms (meta, Google or TikTok “Business Partner” for example — these seals are exclusively issued to companies who spend a significant amount on ads on the respective platform)
    • Opportunities to collaborate with other employees of the company, which can also create network effects.

    There are certainly other advantages, but the key point is the contact with advertising customers, i.e., companies that want to engage in social media marketing. These contacts are only accessible to private individuals if they already have one or multiple successful accounts, which unfortunately only very few of those aspiring to a professional career in this field ever achieve.



  • DandomRude@lemmy.worldtoGreentext@sh.itjust.worksAnon watches youtube
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    2 小时前

    Sometimes I get the impression that social media fame is continuing the narrative of the American dream worldwide: strangely enough, many people assume that it happens regularly that someone steps out of their parent’s bedroom, records a few videos, and overnight, without much effort, becomes a multimillionaire – just like that.

    This is the absolute exception and has hardly happened at all for a long time. Online, it’s long been like the real world economy: without the support of powerful players, it’s basically impossible for anyone to become successful. It’s a tough business with an endless number of competing content producers, from whom influential financiers can choose the content and the faces to go with it and pocket the lion’s share.

    And there is yet another misconception underlying the illusion of quick money: you only earn enough to live on once you have a certain reach – something very few people achieve. Most work hard for ridiculously low income, if they earn anything at all.

    Consumers, on the other hand, persist in the attitude that the internet has taught them over the last twenty years: they expect high-quality content on a daily basis without having to pay anything for that. They assume that the producers of this content earn good money from it, but in the vast majority of cases - and if there is any money made in the first place - this is not true at all, because it is not the creative people who earn big, but those who exploit them.

    Anyone who believes that content producers can finance themselves through voluntary donations is usually completely wrong — Wikipedia’s fundraising campaigns, in which only a tiny percentage of users contribute anything, are just one example of many, even though Wikipedia is one of the most visited websites in many countries around the world.









  • I’m not saying that the internet isn’t a good thing. Everything you say is possible, desirable, and happens every day. But it comes at a price because people don’t know how to use it. Misinformation and hate are rampant because people see the internet (rightly so, given their informational independence - if they have any) as their primary source of information. However, things like quality journalism are no longer possible here because the business model no longer works at all. This means that there is no one left that does investigative journalism and that people have to inform themselves independently - which most just can’t and won’t do. The situation in the US is the logical result of that.

    And as for Batman: I don’t even want to get started on Palantir and their Gotham project…



  • Oh, companies will definitely provide content - much more than you could ever read, see, or hear (they already do provide more than you could ever comprehend using AI). And companies have done this in the past.

    The difference, however, will be that it will be a sequence of existing content. The reason: AI companies claim that their LLMs would behave like humans - and that’s halfway understandable if you believe this narrative: Imagine a musician - it would be unrealistic to think that they have no influences - every musician will say that they have been inspired by Jimmy Hendrix, Kraftwerk or some other influential artist in their work. And yes, that’s what the narratives about neural networks are aiming for: machines learn just like humans: they take some input (training data) and make something extraordinary of it.

    The thing is, though, most of it is just empty marketing. AI or rather LLMs are in fact not capable of producing new things the way humans can - not now, and as things stand, probably never. Nevertheless, the economy is adapting as if it were.

    For everyone who actually creates content - musicians, scientists, writers, journalists, graphic designers, painters, even civil servants and many others - this means that in the future, they will no longer be able to make a living from their profession. Their valuable content can’t compete with AI because it is too expensive.

    For employers, this may be absolute fulfillment - for everyone else, it means the end of the information age, because AI is not capable of producing anything new. And when there is noone able to make a living from their intellectual work, nothing of any worth new will be produced - just variants of thing that were already there.





  • I’ve seen this news story so many times – months ago. And considering the inhumanity of this administration, the blatant violations of the law it commits, the blatant racism, and how it tramples on constitutional democracy, I am constantly amazed that it seems to be this stirring up American sentiment. That’s probably how it is in the age of social media. Not reason but a sob story with a puppy dog is what it takes to reach people.

    Edit just to be on the safe side: This does not only apply to the US, of course—it is the same worldwide.